Apex Legends Shatters Information As Gamers Urge Followers To Cease Taking part in Apex Legends

It’s not a common maxim, however in lots of instances, there’s no surer signal a recreation is alive and properly than when waves of gamers begin calling it a “useless recreation.” The latest instance is Apex Legends, which simply set an all-time participant depend document amid a coordinated—I exploit that phrase generously—social media marketing campaign urging gamers to fall off the sport for a month.



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Apex Legends, a free-to-play first-person shooter some folks nonetheless name Why Aren’t You Titanfall 3?, launched three years in the past amid the business’s battle royale increase. Although it initially appeared experimental, a enjoyable if ephemeral multiplayer pitstop between developer Respawn’s blockbusters (like Titanfall and Jedi: Fallen Order), Apex rapidly adopted a seasonal mannequin. It’s been driving the stay service practice ever since and is now on its 14th season. This brings us to #NoApexAugust, a group effort to focus on numerous points followers have with the sport.

#NoApexAugust has principally organized round a hashtag on Twitter, although the genesis could be traced again to a Reddit submit from final month. Initially, one participant steered a single-day strike towards Apex Legends. The submit blew up. Complaints about Apex Legends poured in (the preliminary submit has greater than 1,000 reponses), and it will definitely morphed into the concept that the group would take a complete month off from the sport.


The concept of #NoApexAugust was to spur Respawn and writer EA into motion, addressing what gamers see as points with the sport: the high-ping servers…or the shortage of cross-progression…or the overpriced cosmetics…or the shortage or fascinating cosmetics…or the slew of particular gadgets some say are too highly effective…or, look, gamers have a bunch of disparate points, lots of which appear minor in isolation however coalesce into a bigger “please repair recreation” rallying cry.

Proper out of the gate, #NoApexAugust sputtered. Some folks identified that the participant base truly elevated (if solely marginally) over the primary two days of the month, instantly after the marketing campaign kicked off. And simply yesterday—once more, whereas #NoApexAugust was supposedly in full swing—Apex Legends set its all-time document variety of gamers on Steam: 510,286 gamers, in accordance with stat-tracking database Steamcharts. (The earlier document of 411,183 was set in Could. These figures don’t account for gamers on consoles, nevertheless.)

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Some useless recreation.

Clearly, #NoApexAugust has failed spectacularly at its supposed aim of getting gamers to abstain from enjoying Apex Legends. As a result of apparent irony, you might be allowed at the very least one (1) chuckle. Nonetheless, {that a} social marketing campaign—messy execution apart—was merited right here within the first place calls consideration to very actual points gamers have with the sport. These shouldn’t be ignored, even when gamers are popping out in document numbers.


Representatives for EA, which publishes Apex Legends, didn’t reply to a request for remark in time for publication.

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