EA Says FIFA Gamers Really ‘Love’ The Recreation’s Controversial Loot Bins

4 years after Star Wars: Battlefront II’s disastrous launch galvanized the world in opposition to loot packing containers, EA remains to be defending the exploitative microtransaction in its crown jewel: FIFA. In-game card packs don’t simply make the writer billions, EA swears that gamers love them too.



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“We wholeheartedly imagine that Final Workforce and FUT Packs, which have been a part of the sport for greater than a decade, are part of FIFA that gamers love,” EA informed Eurogamer in an announcement yesterday. “Followers love that the sport displays the real-world pleasure and technique of constructing and managing a squad. Giving gamers the selection to spend in the event that they need to is honest.”

The writer’s newest endorsement of loot packing containers comes because it prepares to launch FIFA 23, the final recreation within the sequence with the FIFA license earlier than it’s rebranded as EA Sports activities FC. EA confirmed to Eurogamer that FUT Packs will return within the new recreation this fall, an announcement that comes a month after the UK authorities revealed it might not regulate loot packing containers as playing regardless of individuals who use them being extra more likely to expertise “playing, psychological well being, monetary and downside gaming-related harms.”


For individuals who aren’t conscious, Final Workforce is FIFA’s hottest on-line mode. It revolves round making a dream group consisting of gamers acquired from opening card packs. Larger-rated stars like Cristiano Ronaldo, Lionel Messi, and previous icon Pelé carry out higher in matches, and are additionally extraordinarily arduous to get. The corporate calls it an harmless, enjoyable “shock mechanic,” and has maintained up to now that it’s positively not playing.

EA says it encourages gamers to earn packs by enjoying the sport, nevertheless it nonetheless offers them the choice to purchase them outright for actual cash. Given the aggressive nature of the mode, and the truth that there may be a whole market round YouTubers and influencers glorifying pack opening looking for the rarest soccer stars, it’s not arduous to see why that may be a nasty concept.

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Whereas some massive recreation corporations have seen dips of their enterprise this 12 months, EA has continued flying excessive, largely due to the continuing success of its loot box-based Final Workforce modes. EA informed Eurogamer that just one in 10 gamers buys FUT Packs with actual cash, however the income speaks for itself. In 2020, the mode, featured in Madden and NHL as effectively, earned the corporate $1.62 billion. We don’t understand how a lot it earned final 12 months, nonetheless, as a result of EA determined to omit the determine in its report for 2021. It’s no marvel, then, that EA continues to run interference for the controversial mechanic years after many different main video games have dropped it.

As Eurogamer factors out, there stays regulatory strain in Norway, Belgium, The Netherlands, and different European international locations, the place FIFA is hottest, to crack down on playing mechanics in video games. In Belgium, the place loot packing containers have been outright banned, EA eliminated them from the sport.



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